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For immediate release: March 25, 2002
Rabbit Semiconductor Announces Western Region Marketing as First
Manufacturer's Representative
Davis, Calif., March 25, 2002 - Rabbit Semiconductor has signed
Colorado-based Western Region Marketing, Inc., as its first manufacturer's
representative for the western states of Colorado, Utah, Wyoming,
Montana, and Southern Idaho. Western Region Marketing gives Rabbit
Semiconductor an increased presence and improved accessibility in
these states by facilitating key accounts and providing direct in-the-field
support for existing Rabbit customers and potential users of Rabbit
products.
In adding the Rabbit microprocessor and RabbitCore line of core
modules to its established variety of electro-mechanical and passive
components, Western Region Marketing can offer its customers a host
of innovative and cost-effective embedded design solutions.
Rabbit's high-performance 8-bit microprocessors and development
tools are quickly multiplying in the embedded controls industry.
"This strategic teaming with a proven manufacturer's rep will
further solidify our established Rabbit 2000 processor, as well
as help launch our new faster, 'EMI-free' chip, the Rabbit 3000,"
says Carrie Maha, executive vice president of Rabbit Semiconductor.
Western Region Marketing has served the Rocky Mountain region as
an electronic component manufacturer's representative since 1982.
The company has provided aggressive representation for successful
embedded technology firms such as Microchip and Zilog.
About Rabbit Semiconductor
Rabbit Semiconductor is a fabless semiconductor company specializing in high-performance
microprocessors and development tools for embedded control, communications,
and Ethernet connectivity. The industry award-winning RabbitCore™ line of microprocessor
core modules was first introduced in 2001. Rabbit Semiconductor offers customers
a complete embedded design system, including low-cost development kits and comprehensive
technical support.
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