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For immediate release: December 13, 2000

Rabbit Semiconductor Launches Comprehensive Site Redesign

Rabbit Semiconductor, a fabless semiconductor company specializing in microprocessors, today announced the launch of its new corporate web site at http://www.rabbitsemiconductor.com. The site now offers a streamlined user interface, faster access to the most frequently used Rabbit Semiconductor pages, rotating content, and convenient links to product pages.

"Rabbit Semiconductor is committed to pursuing a leadership position in the semiconductor arena, and by having a strong Web presence we can continue to deliver quality products and extensive product and industry information to our new and existing customer base," said Carrie Maha, vice president of sales and marketing for Rabbit Semiconductor. "This comprehensive redesign takes our site to a higher level by offering a more robust user experience that allows quicker access to high-use tools like the components store, detailed product pages, press room, and resellers' directory."

In keeping with the trend towards e-commerce, significant enhancements such as an on-line store and a resellers' page are now readily available to make products and services more widely and easily accessible. Customers can now access Rabbit Semiconductor's full product line on-line, plus a value added components store where customers can purchase hard to find components. A comprehensive resellers' page delivers information on Rabbit Semiconductor resellers around the world.

Other new features include:

  • New navigational interface with enhanced images and a user-friendly site architecture
  • New homepage with rotating content to alert viewers to the most up-to-date products and news
  • Revamped product offering section with convenient links to related topics from every product's detail page
  • Enhanced Press Room featuring press releases, media kit request forms, and a collection of
  • downloadable product artwork.
  • Updated content throughout the site

About Rabbit Semiconductor
Rabbit Semiconductor is a fabless semiconductor company specializing in high-performance microprocessors and development tools for embedded control, communications, and Ethernet connectivity. The industry award-winning RabbitCore™ line of microprocessor core modules was first introduced in 2001. Rabbit Semiconductor offers customers a complete embedded design system, including low-cost development kits and comprehensive technical support.





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Rabbit Semiconductor
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Davis, CA 95616-6800
USA

www.rabbitsemiconductor.com



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